Digital prints, the latest printing technique, involves the creation of prints with the help of styles conceptualized using computer software. Estimates by mordorintelligence.com reveal that The Digital Printing Market is expected to grow at a CAGR of 6.56% to reach USD 43.10 billion by 2028. The technique is gaining popularity over other time-consuming printing techniques because of its cost-effectiveness. The Designs repeated again and again find application in designing a spread of apparel, accessories, and residential textiles.
Digital Printing is making a mark on the fashion scene

Screen printing was the first method of production and the prime printing method for the style industry. It holds the flexibility to print with bold colors in a precise and controlled manner. Multi-color garment screen printer permits logo printing on bowling uniforms. Screen printing became the go-to technology for the fast-fashion movement.
Although screen printing remains a thriving industry, it creates a reduced environmental footprint and personalization. With greater flexibility, digital printinghasgiven fashion designers the ability to experiment with styles by breaking down design boundaries.
InkjetInkjet technologies for fashion and apparel applications set the highest standards for high-resolution patterns and image prints. The garment industry has been utilizing it to print complex florals and animal prints. Also, it’s impressive in terms of creating detailed photorealistic visuals and repetitive, intricate brand designs. Inkjet has a broader impact on fashion seasons and business models.
‘Fast Fashion’ is the main characteristic of the fashion industry since fashion trends always change from season to season. Businesses have been busy replicating catwalk trends, producing them at low cost and under huge time pressures. Businesses are prioritizing cost-efficient considerations and rapid deliveries. Digital textile printing technology is finding huge use where business owners have selected some out of hundreds of designs. Fashion brands have adopted Small-batch production as the key and produce more of it when stuff is selling very well.
Digital printing technology embraces this production model with small batches, is not subject to any restrictions, and requires shorter lead times. Designers continuously modify the pattern and color before manufacturing and utilize digital textile printing to deliver unlimited color combinations and endless design variety, giving designers more possibilities. So, there’s more availability of personalized fashion products, such as phone cases, custom-printed t-shirts, and other accessories.
Digital printing is more economical for short runs and, in terms of sustainability, does a good job.
Printing in Black and White
Digital printshave been setting new standards with neutral colors, where a tight palette includes mainly black, white, ivory, and tan garments. The use of black apparel has increased, and the production of brown items has also witnessed growth.
Businesses use designs to print on a variety of fabrics, including blends, to cater to different budgets. The high-quality print includes precise color-matching capabilities and offers a soft hand feel.
Digital Printing is witnessing tremendous growth
The growing recognition of digital printing sometimes witnesses challenges such as ink performance, print speed and value, color registration, wash and wear fastness, substrate handling, color control, and fixing and curing; however, the technique remains predicted to boom in the future.
Abstract, psychedelic, submerged, mirror, and photographic prints using digital imaging techniques have become a necessity for the market. High-end home-furnishing brands have also been incorporating digital printing in their collections.
Wrapping Up
Digital fabric printing has been witnessing significant growth and is impacting the fashion industry. Also, it is highly favorable for the production of small quantities of customized garments with greater design flexibility, guaranteeing quicker and more efficient production and increased sustainability. Online retailers have been offering made-to-order options. That being said, digital fabric printing is set to continue revolutionizing the fashion industry in the coming years. Consumers have been liking it, too, as it makes it easier to order personalized garments and on the retail landscape.