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What Happens When fast Fashion Comes Into Trend?

fast fashion

Fashion cycles have been now moving faster than ever, and in this regard, the latest reports from fashion brands like Zara, Gap, and Adidas reveal that they are churning out new styles more frequently. Reports by illuminem.com reveal that the worldwide fast fashion market is forecasted to reach $185 billion by 2027. Mass-produced clothes have also become more affordable, attracting consumers to buy more.

By 2030, CO2 emissions from loved but high-risk fashion industries are going to increase by a daunting 60%, which is going to be 2.8 billion tons per year in the future.

Fashion has the capacity to create more harm than other

Eileen Fisher, an American fashion and clothing designer, has also received an environmental award. Eileen Fisher spoke about it while addressing a certain audience in Manhattan, stating that clothing and textiles really are the largest producers of pollution.

Fashion has the capacity to create more harm than others. Plenty of industries have been looking for several ways to deal with this textile waste. Also, plenty of brands choose to take up their own used clothing and recycle it to sell it. Besides, some industries also utilize recycled fibers to weave their clothing.  

The textile and apparel industry is a very important contributor to the world economy and has one of the largest and most complicated global supply chains.

Akhil Sivanandan, co-founder and CEO of Green Story, has stated that these days, clothes are cheap to get, and you can put them on in as many seasons as you want. Fast fashion thus becomes dangerous because it promotes hyper-consumerism.

Insights from research and consulting firm McKinsey & Company reveal that the average number of clothing garments purchased per person between 2000 and 2014 increased by about 60. Consumers treat the lowest-priced garments as disposable, discarding them too soon.

The role of social media in influencing fast fashion 

Social media makes it easier for people to be “influenced.” Instagram and TikTok allow people to buy items in the app without having to put in much effort. This is the reason fast fashion has grown into a larger, more streamlined business and holds numerous environmental and social impacts. Making clothes requires high usage of water and chemicals. Besides, the point worth noting is that production emits a significant amount of greenhouse gases. Many clothing factory workers are underpaid in reported unsafe working conditions.

Fast fashion and its Environmental impacts 

The United Nations Environment Programme has revealed a raising concern about the fashion industry. It is said that this industry produces between 2%-8% of global carbon emissions other more recent figures have estimated 8%-10%. Textile dyeing is also responsible for being the second-largest polluter of water globally. Experts have pointed out that factories moving overseas without strict environmental regulations have resulted in untreated water entering the oceans.

A 2021 report by the Agence France-Presse reveals that fast fashion casualties have ended up in places like Chile’s Atacama desert. With 39,000 tons of discarded clothing being amassed.

Make your wardrobe more sustainable

There has been a growing awareness of the fast fashion business model amid a heightened demand from consumers for sustainable practices. Consumers feel like they need to be informed about where materials come from. Also, they want to know how products are made. That being said, companies are expanding their sustainable assortments and looking forward to adopting ways to boost the sustainability of their supply chains.

People can choose to buy secondhand or vintage. Also, one can get rid of old clothes by selling them on sites like Poshmark or ThredUp. Another way to get them used is to donate them or pass them on to someone else.

You can choose to research how and where to spend your money. One of the best strategies is to buy clothing from sustainable brands that are transparent about their supply chains.

It’s also good to wear longer clothing and learn to take care of items. It’s also good to upcycle unwanted clothes into something new.

Small differences have a large impact over time.

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